Digital Daydream – Fall/Winter Collection
Digital Daydream, the central theme of our Fall/Winter season, was developed as a dual-gender collection, designed for both women and men. Inspired by the soft glow of daylight and the serene beauty of glaciers, the collection captures a sense of clarity and calm through minimalist yet impactful design. One of the defining elements is the use of lime—a bold seasonal trend color—integrated subtly into key details to energize the muted winter palette. Standout pieces include fleece jackets featuring abstract mountain illustrations and performance-inspired bras accented with lime detailing.
To highlight the collection’s modern and aspirational spirit, renowned Turkish actress Birce Akalay was featured in the campaign, bringing a strong and elegant presence to the promotional visuals. Her involvement helped bridge the emotional narrative of the collection with a wider audience, reinforcing its message of strength, clarity, and contemporary style.
